Never in recent memory has any single issue or location unified Palestinians as much as the starvation of the besieged Yarmouk refugee camp just outside Damascus.

The camp, one of the biggest in Syria, has been a target of the internal Syrian conflict, with some opposition forces holed up inside and government forces keeping a tight siege on the camp.

For weeks, Palestine TV has been covering nonstop the siege of Yarmouk. Political leaders are paraded, news of the status of the food shipment updated every hour and a fund-raising campaign has also been initiated. The save Yarmouk drive was not confined to official Palestinian TV. Social media, local groups, demonstrators and communities inside Palestine and out and on both sides of the Syrian crisis have all been recruited to give attention to the besieged camp. The name Yarmouk was even publicly stated during the opening sessions of the Geneva II conference in Switzerland.

What is remarkable is that the save Yarmouk initiative has infiltrated all fields and has been adopted and picked up by political groups that have not seen eye to eye. While Fatah seems to be the lead faction paying attention to Yarmouk and its destiny, supporters of other Palestinian groups, including Hamas, have also joined the bandwagon, collecting donations and making public declarations. Palestinians and their supporters in Jordan, the Gulf and other diaspora locations have also experienced public rallies and fund-raising campaigns.