There has been a debate on Facebook among Iraqi activists about what has come to be known as "artificial beauty," that is, plastic surgery, which some consider to be a mask. This phenomenon is not new to Iraqi society, but it has become more prevalent in recent years, as if the product of the new political and social era. The online debate reflects a real controversy in society, because the plastic surgeries being performed are making women look alike.

Of particular interest, plastic surgery is thriving at a time when conservative religious and political rhetoric prevail, and the Islamic "veil" has turned into a mere head covering. Exaggerated makeup, plastic surgeries and exaggerated femininity reflect an openness in society that is in direct conflict with the dominant political trends, which have adopted a religious rhetoric and given high priority to behaviors based on religious customs.

Thaeera Chamoun al-Bazi, director of Iraq Paradises, a cultural media institute, told Al-Monitor: "Plastic surgery in Iraq is gradually turning into a collective obsession that is approaching addiction for some women, especially those who are insecure or who seek attention. These women turn to Botox fillings, which have become more rampant than ever."

Cosmetic operations are in full swing at the Amal Beauty Salon in Babel, south of Baghdad, where conservative society is being confronted with a new openness. Speaking to Al-Monitor, Bouchra Hassan, the owner of the salon, observed, "The work of beauty salons has boomed. Their numbers increased following 2003, which is further proof that cosmetic surgeries have become increasingly popular."