The line for the bathrooms at the Israeli beer fest “Beers 2014” is long — after all, the beer here flows freely and takes its toll. Those in line are a bit unsteady on their feet, but I make use of the time to find out which of the dozens of boutique breweries and premium imported beer stalls are particular favorites. One name keeps coming up in a quick survey: ISIS.

There is indeed an Israeli microbrewery with the same name as the Islamic State terror organization — formerly known as the Islamic State of Iraq and al-Sham, or ISIS — but it’s not a public relations gimmick. Ten years ago, its owner Itsik Levy from Dekel, a cooperative farm bordering the Gaza Strip, decided to turn part of his farm into a brewery and named his beer after the Egyptian goddess Isis (who, according to ancient Egyptian mythology, discovered barley).

“I’m considering a massive lawsuit over the use of our name,” he says laughing. I ask him about Operation Protective Edge. “It was hard during the war,” he says, “but we came up with a sales offer: Buy 120 bottles, get each for 11 Israeli shekels ($3) — and delivery to one's doorstep. We ran an ad on Friday morning and by noon our email was flooded. By Tuesday, we had run out.” And with good reason. ISIS beer is superb.

Lidor Gonen of Ramat Gan is an ISIS beer fan, but his girlfriend, Dana Levy, is not. But while Dana doesn’t really like beer, there’s an impressive female presence the crowd and behind the taps, which goes to show that beer has undergone a gender revolution and long ago stopped being a man’s drink, despite the advertisements of some commercial beer producers.