Egypt's haute couture looks for foothold in international market
The fashion industry in Egypt is getting a boost from local designers who aim to reflect Egyptian culture in their products.
Egyptian fashion designers have started a new revolution. They are creating their own fashion designs and taking serious steps to compete with international brands.
"Nowadays, the fashion industry in Egypt does exist. The notion of creating fashion that reflects our own culture and copes with international standards is booming," Sara Onsi, the owner of Egyptian bridal dress brand Sara Onsi, told Al-Monitor.
Onsi, who is a business administration graduate, said she spent four years designing bridal dresses and studying all aspects of fashion. Then she launched her evening line and succeeded in displaying it in a New York fashion show.
"Being in a New York fashion show is not that easy. A designer must prepare a good profile for her or his collections," Onsi said.
