This month, the Ministry of Social Solidarity’s Fund for Drug Control and Treatment of Addiction (FDCTA) began running its latest anti-drug videos featuring young soccer star Mohamed Salah as part of its “You Are Stronger than Drugs” campaign launched in May 2015. It was his second such appearance, having first taken part in another ad in April 2016.

Young film star Mohamed Ramadan also appeared in an ad for the campaign in January. The stars were selected after a study by the fund identified the public personalities most influential among Egyptians aged 12-17.

In April, the FDCTA commissioned a song called “Choose Your Life” by young singer Ahmed Gamal as part the campaign. On Nov. 2, a short feature film focusing on drug awareness was released featuring actor Mahmoud Abdel Moghny.

The FDCTA was created under Presidential Decree No. 46/1991 to confront drug abuse and addiction through programs designed to educate young people about the dangers of drug abuse. According to statistics the fund gathered in 2016, drug addicts make up 2.4% of Egypt’s population. About 10% of the population used drugs at least once in 2016, which is double the global average of 5%, reflecting how serious drug abuse has become in the country.