ANKARA, Turkey — On Jan. 21, a day after Turkey launched Operation Olive Branch against Afrin in northern Syria, Prime Minister Binali Yildirim briefed media representatives about the campaign, putting special emphasis on one issue. The operation, he said, was being carried out with weapons and ammunition that were up to 75% Turkish made.

As the operation proceeded, Defense Minister Nurettin Canikli made the same point in a series of tweets, stressing the notion of “native and national” that President Recep Tayyip Erdogan has come to repeat in various contexts. According to the minister, all ammunition used in the operation was Turkish produced, and the local share in Turkey’s defense industries has risen to 70% from 18% 15 years ago. He mentioned the smart HGK bombs, manufactured jointly by the Mechanical and Chemical Industry Company (MKEK) and the Military Electronics Industries (ASELSAN), multi-barrel rocket launchers made by the MKEK and the Firtina (Storm) howitzers produced in Turkish military plants. “Our ammunition stocks are so abundant that they will suffice to wipe out terrorism not only from Afrin but from the entire region, and we are continuing to produce,” Canikli wrote.

Erdogan’s son-in-law Selcuk Bayraktar, whose family business produces armed and unarmed drones for the Turkish military, was also eager to announce that his company’s drones were in action in the Afrin campaign. Bayraktar’s Twitter message was accompanied with a picture of him in front of screens in the army’s drone control room. Yet, another familiar face — the president’s son Bilal Erdogan — was seen in the picture, and his presence in the control room without any official duty did not go without criticism.

Drawing on this military industry showcase, Erdogan took the opportunity to hit back at main opposition leader Kemal Kilicdaroglu, who often criticizes the state of Turkey’s economy and industry. He even offered to give Kilicdaroglu a Firtina howitzer barrel as a gift.