In a rare moment of unity, Egypt’s legal and religious officials have taken a common stance against the viral "In My Feelings Challenge," most commonly known as the “Kiki Challenge” in Egypt, that involves jumping out of a moving car and dancing to Canadian artist Drake’s song alongside the moving vehicle.
Earlier this week, Egyptian officials warned “Kiki Challenge” dancers that if caught, they will face jail time and fines. In statements to Ten TV, Maj. Gen. Magdy el-Shahid, the former head of the General Directorate of Traffic, said, “According to Article 81 of the traffic law, any person who … prevents the use of a part of the road … or impedes the traffic flow or endangers lives faces a jail term of up to one year or pays a fine between 1,000 and 3,000 Egyptian pounds [$56 to $168].” He added that the trend had already caused accidents on Egyptian roads, which already have some of the highest accident rates in the region.
There were 11,098 road accidents in Egypt in 2017 and 14,710 incidents in 2016, according to the Central Agency for Public Mobilization and Statistics last May.
The trend was sparked by American Instagrammer Shiggy, who posted a video of himself dancing to the song with the hashtag #DoTheShiggyChallenge. The video has been viewed more than 6 million times since it appeared on Instagram June 30.
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