UAE students stir fashion market demand amid COVID-19
Two UAE students are taking advantage of the lockdown imposed to contain the coronavirus outbreak in order to grow their sustainable fashion line.
The United Arab Emirates (UAE) is known for placing a high value on its youths. There is even a minister of youth affairs whose mandate is to bring together young professionals to represent the affairs of youth to the government.
The government initiatives have motivated many young people to take on new ventures. Ismail Dajani and Mohammad Sani Ali, both 16, started an online sustainable clothing line, Iris, two years ago. The busy American School of Dubai students say they wish they had more time to grow their business.
They are now studying at home due to the coronavirus outbreak calling Iris their ninth class.
“This whole COVID-19 situation has definitely given us more time to work on the brand and dedicate more time to it than we would normally be able to. With online classes, we have been able to condense the usual eight hours of school to allow us to have more time to develop the brand and adapt to this strange time,” Dajani told Al-Monitor.
