Israel develops new regulations for Google, Facebook
Israel is working on regulations similar to European efforts to protect small businesses that advertise on Facebook and Google.
As governments around the world grapple with how to manage technology giants, Israel is on the verge of major battles with Facebook and Google.
The Israel Competition Authority said Feb. 7 it is now recommending the relations be regulated between the giant online platforms and their smaller business partners/users, saying the restrictions imposed by Facebook and Google on the way small and midsized businesses can advertise on their platforms results in unfair competition.
The statement read that while these technology giants assist extending the reach of small businesses to much larger audiences, these individuals and businesses become increasingly dependent on it and vulnerable to unfair practices.
Similar steps have already been taken in Europe and the United States. The Israel Competition Authority believes that these measures could soon be introduced in Israel within months.
