CAIRO — In an unprecedented move, Egypt’s General Authority for Health Care recently announced the use of metaverse technology to promote medical tourism, offering customers all over the world a unique experience to visit health facilities, revitalizing tourism and supporting the national economy.

Egypt’s tourism sector, which is one of the main sources of national income, was hit hard by Russia's war on Ukraine and before it the repercussions of the coronavirus pandemic, which pushed the Egyptian government to seek solutions and alternatives to stimulate and support tourism to compensate for the losses it incurred in the past years.

Ahmed el-Sobky, chairman of the General Authority for Health Care, announced the launch of “3D virtual reality” technology for the first time in Egypt to promote the authority’s project for medical tourism — dubbed “We Take Care of You in Egypt” — among Arabs, Africans and foreigners, on the sidelines of the Africa Health ExCon held in New Cairo on June 5-7.

He explained in press statements that launching the use of the metaverse technology to promote the medical tourism project provides a unique experience for travelers from all over the world.