A new Saudi-funded men’s golf league is attracting top golfers, despite criticism because of Saudi Arabia’s human rights issues.
LIV Golf is coming to the US city of Portland this weekend, and just won over another top golfer — Brooks Koepka. Playing on the new circuit, which is funded by Saudi Arabia’s sovereign wealth fund, is especially attractive to lesser-known golfers who struggle to make a living playing the sport.
“People may not realize how expensive it is to be an aspiring golfer,” Brandon Cubitt, who heads New Nine Golf, told Al-Monitor. “LIV is appealing because it’s so much more money.”
LIV Golf was founded last year, and held its first tournament outside of London earlier this month. It is funded by Saudi Arabia’s Public Investment Fund, which is investing in an array of sectors to help the kingdom diversify and reduce dependence on oil. LIV Golf is headed by the Australian golf legend Greg Norman. The retired golfer has long been a critic of the PGA Tour, which is the dominant men’s golf competition in North America. LIV Golf only has male players at present, though Norman has expressed an interest in adding female golfers as well.
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