Ford’s Chinese competition
The main challenges for the Middle East’s automotive market are increasing competition from new entrants, mainly from China, as well as the shift towards electric vehicles, according to Ford’s regional head.
Welcome back to Al-Monitor Business & Tech.
This week, we take a deep dive into how electric vehicles are impacting the Middle East in an interview with Ford’s regional director and an analysis on how China’s BYD is shaking up the market. We also explore why the UAE is on track to lure in more high-net-worth individuals than any other country in the world this year.
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