Carbonator bottles are seen at the SodaStream factory in the West Bank Jewish settlement of Maale Adumim January 28, 2014. Appliance maker SodaStream International Ltd scored big in nabbing A-list actress Scarlett Johansson as its global brand ambassador in time for this year's Super Bowl advertising bonanza. But the limelight can be harsh. While the multi-million dollar deal may have increased brand awareness, it also strengthened calls for a boycott of the Israel-based company, whose main factory lies in

SodaStream is wrong target for Oxfam’s Israel boycott

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Carbonator bottles are seen at the SodaStream factory in the West Bank Jewish settlement of Maale Adumim January 28, 2014. Appliance maker SodaStream International Ltd scored big in nabbing A-list actress Scarlett Johansson as its global brand ambassador in time for this year's Super Bowl advertising bonanza. But the limelight can be harsh. While the multi-million dollar deal may have increased brand awareness, it also strengthened calls for a boycott of the Israel-based company, whose main factory lies in

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