How Egyptian cleaning service seeks to protect migrant workers
The Egyptian startup MerMaid has digitized home cleaning and is working to ensure that migrant and refugee maids are not mistreated.
An Egyptian online platform is offering on-demand booking of home cleaners with the aim of digitizing the market for household services as well as minimizing the possibility of mistreatment and abuse of domestic and foreign workers by homeowners.
MerMaid, a startup that was launched in July 2016, provides a location-based service that allows customers to find home cleaners in a few clicks.
“Our mission is to make cleaning services conveniently accessible to Egyptian households. With MerMaid, finding a cleaner takes only a few clicks,” MerMaid founder Gehad Abdullah, 27, told Al-Monitor.
Abdullah added that MerMaid puts home cleaning in the hands of every Egyptian and helps migrants and refugees find a dignified job.
