Every year on Nov. 10, Turkey commemorates the death of Mustafa Kemal Ataturk, the founder and first president of the Turkish Republic. At 9:05 a.m., the moment he took his last breath, sirens ring loud across the county, as people stop in the streets or stand silently at their workplaces to remember the “Father of the Turks,” as his surname literally means. At Anitkabir, the iconic mausoleum of Ataturk in Ankara, an official ceremony, attended by droves of citizens, is held while the media and social media are flooded with messages emphasizing Ataturk’s greatness.

This year, all these classic rituals took place. But there was something new and unusual: The political camp entrenched behind President Recep Tayyip Erdogan, which traditionally has identified itself with Islam rather than the staunchly secular Ataturk, proved more “Ataturkist” than ever before.

This usual viewpoint was first visible in the main ideological indicator of the Erdogan regime: the pro-Erdogan media, which now constitutes the overwhelming majority of the Turkish media. Newspapers that have shown only half-hearted interest in Nov. 10 commemorations before came out this time with huge tributes to Ataturk, marking an unmistakable difference in tone. Members of Erdogan’s ruling Justice and Development Party (AKP) expressed an unexpected admiration for Ataturk in their public messages. The local branches of the AKP organized free bus trips to Anitkabir and announced them with posters in urban centers. And most importantly, Erdogan himself, who had conspicuously skipped some previous Nov. 10 commemorations, led the ceremonies at Anitkabir.

This newfound love for Ataturk was certainly a novelty for the AKP, and no wonder it sparked dozens of columns in the Turkish press. “The Mujaheeds to Anitkabir,” a popular columnist amusingly wrote, contrasting the AKP’s Islamist roots with Ataturk’s secular visions. The contrast was clear, and that is probably why Erdogan himself felt the need to respond to those who criticized him and his party for this change of tone. “We will protect Ataturk’s legacy,” he vowed at a conference organized for honoring Ataturk at his presidential palace. He also promised to save this legacy from “the ideological bigotry that instrumentalizes his name.”