Stars help peel back curtain from Israeli cannabis industry
Former Minister Tzipi Livni is the latest in a long list of public figures and celebrities joining the rapidly growing medical cannabis industry in Israel.
The cannabis industry has been gaining unprecedented momentum in Israel. Its supporters already included two former prime ministers, countless generals and a former chief of police, not to mention some of the country’s finest athletes and entertainers. Now they have been joined by Tzipi Livni, a former acting prime minister and minister of foreign affairs. She was courted by multiple parties before the last election, but Livni entered the business world instead.
On March 25, Cantek CEO Netzah Yisrael appointed Livni as a strategic adviser to the company. “The vision of our company is taking shape and the collaboration with Tzipi Livni will lead the firm in realizing its strategy for becoming an international company. Livni is a leader in every way. She possesses a sharp strategic viewpoint that will help navigate Cantek in its next steps."
Over the last year, Cantek invested about 73 million shekels to develop an extensive cannabis network from cultivation, manufacturing of cannabis-based products, marketing and distribution, both in Israel and in Europe. Its “Tree of Knowledge” center also offers consultation services for patients seeking to use medical marijuana. The center helps hundreds of people each month take advantage of their legal right to use medical cannabis.
A subsidiary — Cantek GmbH, based in Hamburg, Germany — is licensed to import, export, manufacture, market and distribute medical cannabis in Europe.
