Digital Marketing Manager

AL-Monitor
Aug 26, 2025

Location: East Coast
Job Type: Full-time
Company: Crest Investments
Salary: $80,000-90,000  

About the Role:

Crest Investments is seeking a highly strategic and data-driven Digital Marketing Manager to drive growth across a diverse portfolio of businesses: Al-Monitor (media/news), Muzo Emeralds (luxury jewelry), August Night (film/entertainment), and The Bastion Collection (hospitality/luxury dining). 

While the role will support initiatives across all verticals, the primary focus will be on Al-Monitor, where you will be responsible for optimizing the full digital subscription funnel, from awareness and lead generation to conversion, retention, and churn reduction. The ideal candidate combines deep expertise in paid media, SEO, CRM/email marketing, and analytics with the agility to tailor strategies across very different industries and audiences.

 

Key Responsibilities:

  • Develop and execute digital marketing campaigns to drive qualified leads across paid and organic channels (search, social, email, referral, other).
  • Optimize landing pages, signup flows, and offers to maximize conversion rates and lower CAC.
  • Implement lead capture strategies, including gated content, newsletter opt-ins, and targeted advertising.

Subscription Funnel Management (Al-Monitor)

  • Own and optimize the subscription journey from top-of-funnel awareness through to paid conversion.
  • Partner with product and editorial teams to develop compelling offers, trials, and onboarding experiences.
  • Build and manage A/B testing frameworks for pricing, messaging, and UX.

Email & Newsletter Marketing 

  • Grow newsletter registrations and email list size through on-site and off-site strategies.
  • Plan and execute automated email nurture campaigns to convert leads and retain subscribers.
  • Use segmentation, personalization, and behavioral triggers to drive engagement.

Social Media & Audience Development 

  • Collaborate with the Social Media and editorial teams to align messaging across platforms.
  • Coordinate paid social campaigns to build awareness, drive traffic, and capture leads.
  • Track and iterate on campaign performance using platform-specific KPIs.

Marketing Analytics & Reporting 

  • Monitor and report on key metrics such as MRR, LTV, churn, traffic by channel, engagement (open rates, CTR, time on site), and newsletter growth.
  • Provide insights and actionable recommendations to optimize performance across the portfolio.

Overall Portfolio Support (Muzo Emeralds, August Night, The Bastion Collection) 

  • Support various teams with the development and execution of digital marketing strategies tailored to luxury, film, and hospitality audiences.
  • Manage and optimize paid media campaigns, SEO, and CRM/email programs to drive visibility and growth.
  • Ensure websites across the portfolio are optimized for conversion, UX, and brand alignment.

 

Qualifications 

  • 5+ years of experience in digital marketing, ideally spanning multiple industries and a plus if for a subscription or content-based product.
  • Proven track record in managing performance marketing campaigns with measurable ROI.
  • Strong knowledge of SEO, paid media, and email/CRM platforms.
  • Proficiency with analytics and reporting tools (e.g., Google Analytics, GA4, Looker, Meta Ads Manager, Campaign Monitor, Chargebee, ChatGPT/Gemini/Claude etc.).
  • Experience managing and optimizing websites for UX and conversion.
  • Exceptional project management skills; ability to balance multiple priorities and stakeholders.
  • Strong written and verbal communication skills.
  • Experience working with editorial, product and/or engineering teams is a plus.
  • Passion for working across diverse industries—media, luxury, entertainment, and hospitality

 

What We Offer 

  • Competitive salary and performance-based bonuses
  • Flexible work environment
  • Health, dental, and vision insurance
  • Paid time off and holidays
  • Opportunity to make a measurable impact on a variety of business verticals

 

About Crest Investments 

Crest Investment Company, a diversified family office focused on investing in, and operating businesses in media and entertainment, technology, hospitality, real estate, mining and energy. Crest has offices in New York, NY, Washington, DC, Houston, Texas, Los Angeles, CA, and Geneva, Switzerland.

 

About AL-Monitor 

AL-Monitor (AL-Monitor.com) is an award-winning media service that was founded in 2012 by entrepreneur and philanthropist Jamal Daniel. Its mission is to foster a deeper understanding of the Middle East through world-class reporting and analysis from and about the region. In just its second year, AL-Monitor won the prestigious International Press Institute’s Free Media Pioneer Award, becoming the only American media outlet exclusively covering the Middle East to ever receive the honor. 

AL-Monitor is read widely by US, international and Middle East decision-makers at the highest levels, as well as by media, thought leaders, experts and students. Institutions including the White House, Harvard, NATO, the World Bank and foreign and defense ministries across the world all rely on Al-Monitor’s reporting. Its multilingual platform, which includes Mandarin Chinese, allows readers worldwide to access our content. 
 

The Bastion Collection 

The Bastion Collection, a subsidiary of Crest Investment Company, is an internationally renowned restaurant group and a global leader in the highest number of Michelin stars for a hospitality group, with nine distinctive culinary concepts and boasting 10 Michelin Stars awarded since 2019. Dedicated to epicurean excellence and innovation, The Bastion Collection is led by operations leaders and award-winning culinary experts who have developed and operated restaurant concepts in New York, Miami, Houston, and Geneva. The Bastion Collection’s acclaimed venues include L’Atelier de Joël Robuchon in Miami and Geneva, the only two-Michelin-starred restaurants in Florida and Geneva respectively; Le Jardinier locations in Miami and the Museum of Fine Arts, both holding one Michelin star, as well as additional Le Jardinier New York and Le Jardinier Geneva; Bar Bastion and Sereine in New York; Tavola, Café Leonelli and Bastion Events in Houston; and The Woodward Hotel (Three Michelin Keys), bar 37, and Le Comptoir Woodward in Geneva. 

 

August Night 

August Night is an award-winning independent studio that develops, produces, and finances impactful content. Founded in 2009, the company, formerly known as Levantine Films, has a broad slate of projects that are both commercially viable and rooted in its mission: to entertain wide audiences with compelling, character-driven, thought-provoking stories that spark conversation. Under the leadership of industry veteran and CEO Benjamin Hung, August Night is in an active growth phase, leveraging its resources and infrastructure to multiply and diversify its film output, expand into the television space, and build partnerships with leading creators. 

August Night’s film credits include Hidden Figures, starring Taraji P. Henson, Octavia Spencer, and Janelle Monáe, which grossed over $235 million worldwide and was nominated for three Academy Awards®, including Best Picture. Cary Fukunaga’s Beasts of No Nation won a Peabody Award and earned BAFTA and Golden Globe nominations for Idris Elba. The Fundamentals of Caring, starring Paul Rudd and Selena Gomez and written and directed by five-time Emmy winner Rob Burnett, premiered as the closing-night film at the Sundance Film Festival. Blinded by the Light, the Bruce Springsteen musical comedy, came from BAFTA nominee Gurinder Chadha. Jerry and Marge Go Large, starring Bryan Cranston and Annette Bening, was directed by Academy Award winner David Frankel. Most recently, A Nice Indian Boy, a romantic comedy directed by Roshan Sethi and featuring Karan Soni alongside Emmy nominee and Tony and Grammy winner Jonathan Groff, was released theatrically this past spring. 

August Night’s slate of upcoming projects includes Poetic License, a TIFF Official Selection and the directorial debut of Maude Apatow, starring Leslie Mann, Cooper Hoffman, Andrew Barth Feldman, Nico Parker, and Maisy Stella, with Judd Apatow producing. Also in development is In Too Deep, an action-adventure film written and directed by Armando Iannucci, the Emmy-winning and Academy Award–nominated creator of Veep. 

 

Muzo 

Muzo Emerald Colombia is a group of enterprises that has developed a mine-to-market value chain for the mining, cutting and sales of Colombian emeralds. From its sustainable and environmentally friendly mining at the legendary Muzo mine with local workers in Western Boyacá to its unique cutting and polishing facility in Bogota, Muzo has modernized and legalized the industry and improved the region. Unique in Colombian emerald mining, Muzo offers equal employment opportunities regardless of gender, it funds numerous local children and youth programs, it supports family sustainability programs and numerous social in-depth programs for its surrounding communities.

 

How to Apply: Please submit your resume, cover letter and a link to your portfolio to jobs@al-monitor.com with "Digital Marketing Manager" in the subject.