Algeria ready to deliver e-commerce growth

Algeria is forecasted to be the fastest growing e-commerce market in the Middle East and North Africa in the coming years.

Samuel Wendel
An employee prepares a basket of groceries at the storage department of the Algerian delivery company Yassir, in the capital Algiers on February 23, 2022. - It's the Algerian start-up that made good: despite the country's notoriously complex business climate, taxi and home-delivery firm Yassir has millions of users and is expanding across Africa. (Photo by RYAD KRAMDI / AFP) (Photo by RYAD KRAMDI/AFP via Getty Images)
To:

Al-Monitor Pro Members

From:

Samuel Wendel

Senior Market Research Analyst, Al-Monitor

Date:

July 15, 2023

Bottom Line:

A new strategic partnership has African e-commerce giant Jumia expanding in a market where signs increasingly point to growth potential: Algeria. In July 2023, Jumia revealed it was collaborating with the Algerian delivery company Nord et Ouest Express to create 50 new collection points across the country of 45 million people. The move arrives as Algeria is forecasted to be the fastest growing e-commerce market in the Middle East and North Africa (MENA) in the coming years, potentially more than doubling in size to reach a market value of $4.5 billion by 2026. That’s positioning companies and startups alike to pursue untapped opportunities in a country long billed as a “closed economy.”  

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