The battle on the Iraq-Syria border, near Tanf, on Aug. 6 was fierce. In brutal fighting, jihadis had killed everyone except for a young Iranian man. Mohsen Hojaji, a fighter from the Islamic Revolutionary Guards Corps (IRGC), was apprehended and marched across the battlefield with death pervading the air and smoke billowing all around him. With penetrating eyes, Hojaji showed no hint of fear. Shortly afterward, his severed head was placed on his abdomen, with three children — one looking barely 5 years old — stepping on his decapitated body and his head.

For almost six years, Iranian hard-liners promoting military intervention in Syria were desperately looking for a story like Hojaji’s. Their argument was that shoring up the defenses of their long-term ally — Syrian President Bashar al-Assad — would make Iran more secure. As such, Hojaji’s death was a gift from God to Maj. Gen. Qasem Soleimani, the shrewd and Machiavellian strategist in charge of the deployment of thousands of volunteers from across the Shiite world to Syria. "In order to glorify the significance of an issue, sometimes God creates an incident,” said Soleimani, nicknamed the “Living Martyr” in Iran. "Martyr Hojaji was for the glorification of the sacrifices of defending the [holy Shiite] shrines." Those who volunteer to fight in Syria have long been named “defenders of the shrine” in Iranian state discourse, referring to the Shiite shrine of Zeinab in southern Damascus.

Soleimani, a veteran of the 1980-88 Iran-Iraq War, knew the propaganda power of stories such as Hojaji’s in rallying the Iranian public and silencing the critics of the Islamic Republic's adventure in Syria. To have maximum impact, Hojaji’s beheading was embellished with Shiite iconography of the battle of Karbala in 680 in which Prophet Muhammad’s grandson Hussein ibn Ali, the third Shiite imam, was beheaded by the soldiers of an Umayyad caliph. In one such depiction, Hojaji is seen walking toward a headless man in white, presumably Hussein ibn Ali.

In power since 1979, Iranian leaders have realized that in order for their nascent Shiite republic to survive in a hostile, Sunni-dominated Middle East, they need strong propaganda tools that appeal directly to the emotions of the Shiite population at home. One such story is that of 13-year-old Hossein Fahmideh, who went to the front line to fight the invading Iraqi army in 1983. On the southern front, near the city of Khorramshahr where Iranians were struggling against the tide of Iraqi attacks, Fahmideh is said to have strapped several grenades around his body and blown himself up under an advancing Iraqi tank, thereby stopping the attack. Murals of Fahmideh appeared all over Iran. His story was turned into films and even included in the national curriculum. Generations of Iranians were brought up learning about Fahmideh’s sacrifice, inciting thousands of other children who flocked to the front line and were used by IRGC commanders in “human wave” attacks to stop Iraqi army advances. The war with Iraq was labeled the "Holy Defense."