CAIRO — She didn't know it would be so hard. Rania Ayman wandered around Cairo’s streets and alleys, seeking out the right women. Once she found people with the qualities she sought, she had to convince each one to record the story of her struggle, to set an example of resolution and determination.

Ayman is a founding member of "One Girl is Worth 100," a project undertaken by a group of female activists who shed light on the struggles of women with onerous or hazardous jobs. The group's objective is to affirm that these jobs are not limited to men and that there are some women who are much more successful than men. 

Based on this idea, the campaign is achieving its goals. It has gained the support of many public figures in the community — unlike many campaigns launched by social media activists.

Ayman told Al-Monitor the impetus behind the campaign arose from the frustration that women suffer. For example, her research shows that 70% of TV, radio and newspaper stories about women are limited to topics of sexual harassment, homicide and rape. She felt the need for a campaign highlighting positive things women do, to give them hope and optimism.